Grand Prize Winner from MilkRocks.com's "Be a Milk Rock Star with Rascal Flatts" Brickfish? Campaign to Perform with Country Superstars Rascal Flatt
SAN DIEGO (Business Wire EON) June 12, 2008 -- "The campaign was a lot of work but it is all worth it," said Emily Noxon. "I met some amazing people and won the opportunity of a lifetime. I can't say thank you enough to Brickfish and MilkRocks!"
In addition to sharing the stage with Rascal Flatts and receiving a Gibson Les Paul Studio Guitar autographed by the band, Noxon and three friends will receive VIP accommodations to and from the concert on the Gibson Guitar Tour Bus, their own backstage dressing room, and a meet and greet with the band. Noxon will also be featured on a webcast showcasing her performance with Rascal Flatts that will air for 30 days on MilkRocks.com. Finally, she will receive a $250 scholarship or cash prize to help her live the rock star life.
The campaign generated over 340 entries and had over 4.4 million engagements, made up of entries, views, votes and reviews as participants shared and engaged with content through email, instant message, and on hundreds of social networks across the Internet. The campaign was posted to over 8,000 unique Internet sites, a record for a Brickfish social media campaign.
"The extraordinary popularity of Rascal Flatts sparked amazing video performances from an array of talented individuals, helping to spread an important message about nutrition across the social networks," said Brian Dunn, CEO of Brickfish. "We congratulate MilkRocks on the success of their promotion and are honored to have played a part in making Emily's dreams come true."
The "Be a Milk Rock Star with Rascal Flatts" final campaign results can be viewed at www.MilkRocks.com. For more information about Brickfish visit www.Brickfish.com.
About Brickfish
Brickfish? is a social media advertising platform that taps into the power of consumer driven marketing on the Internet. Our patent-pending technologies provide brands and agencies with a single source solution to leverage the power of social media sites and user-generated content for truly effective online marketing efforts that drive awareness, analytics and action. Clients use the Brickfish platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is virally shared from consumer to consumer via hundreds of social media sites, blogs, email, IM and more. Campaign participants generate meaningful brand dialogue by creating, reviewing, sharing, voting upon, and watching brand-relevant content. These interactions are tracked with our Viral Map? technology, which then provides detailed analytics on campaign reach, performance and demographics. This viral, consumer driven, marketing approach has proven to be 5 to 10 times more effective than existing online advertising methods such as display ads and search optimization. Scores of brands have hosted successful campaigns on the Brickfish platform, including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy, Aussie, and more.
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