How to Create a Cover Letter that Will Command Attention
The first thing you need to do is grab the reader's attention. You must get the reader's attention before he or she can become interested and desirous of your offer to come in for an interview. We're all busy and we all have several things going on in our lives. So how do you cut through the clutter and grab the reader's attention?
There's no shortage of proven strategies to grab the reader's attention. The most effective strategy may well be a well-written attention-grabbing headline. Newspapers and magazines use headlines because they work; and they'll work in your cover letter too. If you think about it, you end up reading the articles with headlines that capture your attention, don't you?
And that's exactly the reason you want to use a headline on your cover letter. The fact is that most cover letters are dull and hiring managers are bored stiff going through them all so a cover letter with a headline will jump out of the pile and get read which is exactly what you want. When you see the results you get from sending cover letters with well-crafted headlines, you'll wish you started sooner.
Let's say you're walking along a crowded street and you spot a friend of yours on the other side of the street. Let say his name is Joe. How do you get Joe's attention? You could start jumping up and down and yelling, "Hey! Over Here!" That might work. A better way would be to yell "Hey Joe! Over Here!" That would be more likely to catch Joe's attention, wouldn't it? Because he hears his name. Personalization increases response dramatically.
Let's take that concept one step further as it pertains to the headline on your cover letter. A personalized headline is proven to increase the response rate. Your cover letter is much more likely to be noticed and read if it's personalized. Hiring managers don't normally get cover letters with personalized headlines which means they'll read the few they get out of curiosity. They can't help themselves; it's human nature. Send out a few dozen cover letters with headlines. You'll be shocked at all the attention you get.
An Attention-Grabbing, Interview-Generating 'System' Proven To Produce Quick Results Even If You Have No Education, No Experience, And Can't (Or Don't Want To) Write! Don't miss these proven cover letter examples (http://www.thebestcoverletters.com).
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