New Online Advertising Model Earns HydraMedia(TM) Top 10 Spot on the Inc. 500(R) List of America's Fastest Growing Companies

BEVERLY HILLS, Calif. (BusinessWire EON) August 27, 2007 -- The company also ranked second in the category of Advertising & Marketing, and is the top fastest grower in the Los Angeles metropolitan region.

"We enjoy this great victory because of the rapid adoption of our results-based campaign pricing model and ad tracking system, combined with our publisher network and distribution technology. Because advertisers pay for customers - not just impressions, search listings or clicks - our snowballing success directly parallels that of our advertisers and publishers," said Adam Wicks Walker, HydraMedia CMO and CFO. Walker added, "A great example of this type of success is a printer supply company that has acquired about 70,000 new customers in the last six months through our ad network - and quite profitably."

Hydra Network charges advertisers and pays its affiliates only for verified sales, qualified leads or other specifically measured results, through the use of a proprietary system designed to distribute and track such results-based advertising campaigns. This method of advertising distribution represents a radical change in how media has been purchased for more than a century. Traditionally, advertisers and media publishers can be at odds with each side attempting to negotiate price in their favor. "HydraMedia's cost-per-acquisition model finally brings advertisers and media publishers to the same table," says Zac Brandenberg, HydraMedia CEO. "It's all about campaign selection and driving conversions. The higher they are the better it is for our advertisers, our affiliates and of course, ourselves."

Hydra Network offers a new, cost efficient alternative to the way most online advertising is bought. Rather than paying for display ads on a CPM (cost-per-thousand) basis or mounting CPC (cost-per-click) search campaigns, an advertiser can place the very same ads on a CPA basis through Hydra Network. Since the advertiser only pays for the results those ads produce with no other start-up or add-on fees, they can effectively shift all the risks of their media buy onto the online publishers themselves.

Established in 2003, Hydra Network is today a recognized leader in the performance-based online advertising space, offering over 1,000 active CPA (cost-per-acquisition) ad campaigns to affiliated publishers, and driving over 20 million visits which produce over 2 million verified new customers each month for advertisers.

"If you want to find out which companies are going to change the world, look at the Inc. 500," said Inc. Editor Jane Berentson. "These are the most innovative, dynamic, fast-growing companies in the nation, the ones coming up with solutions to some of our most intractable ills, creating systems that let us conduct business faster and easier, and manufacturing products we soon discover we can't live without. The Inc. 500 list is Inc. magazine's tribute to American business ingenuity and ambition."

About HydraMedia

HydraMedia operates Hydra Network, a performance-based online advertising network, generating over 20 million visits to advertisers' sites and over 2 million new customers per month. With a CPA (cost-per-acquisition) ad pricing model, advertisers only pay for verified sales, customer leads or other defined transactions. Through hands-on account management, robust industry experience and its state-of-the-art and proprietary ad hosting, tracking and reporting, Hydra has been helping advertisers surpass volume goals and obtain customers in a profitable manner since 2003. Hydra Network requires no set-up or account management fees and no exclusive contract, so that advertisers can start with no risk. More information can be found at the company's web site: http://www.HydraMedia.com

About the INC 500

Inc. Magazine ranks privately held companies according to revenue growth from 2003 to 2006. For 25 years, the Inc. 500 list has recognized the next generation of outstanding companies, having named companies including Microsoft, Oracle, Jenny Craig, Timberland, PowerBar, Jamba Juice, Gateway, E

rade, Coldstone, and Domino's

Pizza.

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